The Red Window Project

The Project

In a Fordham University visual arts class called Art, Design, and Politics, the semester-long project was to form groups around social issues and create a form of activist art that would exist in the "real world" (outside of the gallery/classroom context) in New York City (be it purely visual, interactive, peformative, etc). Sarah Takash, Jesse McBrearty, and I created The Red Window Project, which aimed to create an overwhelming and impactful visual representation of the number of rape kits received by the New York State Police Departments in 2017 by asking that the Le Bain rooftop restaurant of the Standard Hotel put one red square of tissue paper for each rape kit in the windows of their building and leave their lights on overnight.

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Logo Refinement

Jesse Mcbrearty sketched out the original logo concept (top left) on Google Slides, and I refined it (top right) in Illustrator and chose the Avenir Light font to go for a more delicate, modern, serious, and professional feel. I also chose a slightly more somber red.

 

Project Proposal Design

With my refined logo and Sarah Takash's photography, I designed a project proposal booklet to present to the Standard Hotel. My goal was to create a consistent feel for our project with the use of the Avenir typeface and accents of red throughout, to create a well-organized and easy-to-understand proposal, and to make sure the booklet was visually interesting while still maintaining a necessary level of seriousness and professionalism given the topic at hand.